Available for Remote Work

Copywriter &
Content Strategist

For E-commerce, Retail & D2C Brands

I help brands sell with words — from Instagram Reels to in-app UX.
Jakarta · Open for global remote roles

✍️ English content for Singapore market (Winehours)
View Selected Work Get in Touch
At a glance
Indah Ajeng photo
Indah Ajeng
Senior Copywriter · Jakarta
4+
Years across erafone, iBox, Samsung
100+
Scripts written in 2025
3+
Sub-brands managed
8
Cities reached per campaign
TikTok / Reels UX Copy Press Releases Email Campaigns Landing Pages Omnichannel
About

Hi, I'm Indah.

I'm a copywriter who thinks like a strategist. For the past 4+ years, I've been crafting words that move people — and move products — for erafone, iBox, and Samsung by erafone — leading retail brands under Erajaya Digital.

My work spans the entire customer journey: from social media scripts that stop the scroll, to in-app UI copy that guides users, to press releases that land in national media.

Currently working in-house at Erajaya, I'm now actively seeking global remote opportunities — full-time or freelance — with e-commerce, retail, D2C, and beauty brands worldwide.

I've written English content for Singapore-based clients (Winehours) and managed social media for F&B, healthcare, home living, retail wine, and B2B IT brands — from content planning to copywriting to performance tracking.

I don't just write. I build brand voices that resonate across cultures and platforms.

Certifications
Languages
  • English — Fluent (written & spoken)
  • French — B1 Level
  • Indonesian — Native
Availability
  • Full-time Remote
  • Freelance / Contract
  • Jakarta (UTC+7)
Selected Work

Campaigns that Actually Moved the Needle

From omnichannel retail campaigns to sustainability storytelling — here's a taste of what I do.

01 Omnichannel Campaign

Festival Belanja erafone + App Launch

End-to-end campaign copywriter — digital & experiential

What I did
  • Wrote Google Ads headlines, email blasts, landing page KV, and in-app UI wording
  • Created livestream scripts that drove real-time engagement and sales
  • Crafted the app store description and onboarding copy for erafone's mobile app launch
8-city roadshow · 1.5+ month campaign
Marketing.co.id ↗
02 Sustainability Copywriting

erafone Jaga Bumi — E-waste Campaign

Named & built the campaign from messaging to press

What I did
  • Named the campaign and wrote the complete messaging framework
  • Crafted landing page copy, dropbox wording for 10+ stores, and video scripts
  • Wrote press releases distributed to national media
✅ 2,362 e-waste units collected across 4 major cities
✅ 170,080 kg CO₂ reduced (≈ 2,670 trees/year)
✅ Reached 14 provinces · 59 institutions · 18 communities
National campaign
ANTARA ↗ RRI ↗
03 Experiential + Social Media

erafone Lebih Dekat — Social Experiment Series

Character writing & multi-city brand voice

What I did
  • Wrote all scripts for "MinEra" character — social experiments, mini-vlogs, city press releases
  • Managed copy for 8-city tour across tier-1 & tier-2 cities
  • Created consistent brand voice across Instagram, TikTok, and external media
8 cities · Rp15M prize pool/city
WASPADA ↗ Tribun Kaltim ↗
04 Short-form Content

TikTok & Instagram Reels — Daily Output

Tech-to-lifestyle translator across 3+ sub-brands

What I do daily
  • Translate complex tech (Gemini AI, Circle to Search, Nightography) into relatable scripts
  • Write for POV, educational, promotional, and seasonal formats
  • Switch between brand voices for erafone, iBox, Samsung by erafone, EDC
📝 100+ scripts written in 2025 alone
📅 Consistent weekly content cadence
Ongoing · High-volume output
05 B2B Technical Writing

AMT IT Solutions — 20+ SEO Blog Posts

From cyber security to cloud computing & RPA

What I did
  • Wrote SEO-optimized blog posts for IT products (Sangfor, Galvanize, HPE, Microsoft, Gleematic, Aruba)
  • Translated complex technical concepts into accessible B2B content for blogs and social media
  • Topics: ransomware prevention, network security, GRC, HCI, backup solutions, cognitive automation
20+ posts · Daily social content for 6+ brands
AMT Blog ↗
06 English Content · Singapore Market

Winehours — Social Media for Wine Retailer

Full English content for Singapore-based audience

What I did
  • Wrote Instagram captions, promo posts, and wine reviews in English for Singapore market
  • Created promotional campaigns (Mayday Promo, Mid Year Sale, Mother's Day) with engaging copy
  • Crafted educational content: wine storage tips, food pairing guides, and wine trivia
2021 · Ongoing English content for SG audience
Portfolio available upon request
Skills & Tools

What I Bring to the Table

Core Copy Skills

  • Headline & Tagline Writing
  • Brand Voice Adaptation
  • Persuasive & CTA-driven Copy
  • Storytelling for Short-form Video
  • Email & WhatsApp Blast Copy
  • English Content for Global Markets (SG, MY)

Strategy & Marketing

  • Omnichannel Campaign Thinking
  • SEO Content & Keyword Mapping
  • A/B Testing Mindset
  • Marketing Funnels
  • Brief Interpretation

Platforms & Formats

  • TikTok / Instagram Reels Scripts
  • YouTube Scripts
  • In-app UI/UX Copy
  • Landing Page Copy
  • Press Releases
  • Advertorials & External Media
  • B2B Technical Writing (SEO blogs, case studies, product copy)

Tools & Tech

  • CMS (WordPress, basic)
  • Canva (visual collaboration)
  • Notion, Trello, Slack
  • ChatGPT / Claude (prompting)
  • Google Docs / Drive
Remote Readiness

🌏 Ready to Work Anywhere

  • ✅ Fluent in English (written & spoken) + French B1
  • ✅ Daily sync via Zoom / Google Meet / Teams
  • ✅ Async collaboration with Notion, Loom, Slack, Trello
  • ✅ Experience working with cross-functional teams (creative, marketing, product)
  • ✅ Reliable high-speed internet + backup plan
  • ✅ Jakarta-based (UTC+7), flexible to overlap with SG/MY/EU timezones
Timezone Overlap
🇮🇩 Jakarta (my base) UTC+7
🇸🇬 Singapore / KL UTC+8 (+1h)
🇦🇺 Sydney UTC+10 (+3h)
🇦🇪 Dubai UTC+4 (-3h)
🇬🇧 London UTC+1 (-6h)
🇺🇸 New York UTC-4 (-11h)
Experience & Education

The Journey So Far

Education
Universitas Negeri Jakarta
Bachelor of English Literature · 2011–2015
Institut Français D'Indonésie
French B1 Level · 2011–2014
LB LIA English Course
High-Intermediate · 2008–2010

Senior Copywriter

erafone · iBox · Samsung by erafone (Erajaya Digital) · 2022 — Present
  • Lead copywriter for 3+ sub-brands (erafone, iBox, Samsung by erafone, EDC)
  • Write scripts for TikTok, Instagram Reels, YouTube, and TVC — 100+ scripts in 2025 alone
  • Craft omnichannel campaign copy: ads, email, landing page, in-app UI, livestream
  • Write press releases featured on ANTARA News, Marketing.co.id, regional media
  • Collaborate with creative, marketing, and product teams in agile sprints

Copywriter

AMT IT Solutions · 2021 — 2022
  • Wrote 20+ SEO blog posts on cyber security, cloud computing, ransomware, GRC, HCI, and RPA
  • Created daily social media content for 6+ IT brands (Sangfor, Galvanize, HPE, Microsoft, Gleematic, Aruba)
  • Translated complex technical concepts into accessible B2B content for blogs, LinkedIn, and Instagram
  • Developed content pillars and keyword mapping for IT solutions

Social Media & Content Writer

Anomali Studio · 2020 — 2021
  • Planned and executed social media content and marketing campaigns
  • Managed social media content for 5+ brands across F&B, healthcare, home living, and retail wine
  • Wrote English content for Singapore-based wine retailer (Winehours) — captions, promos, and wine reviews
  • Increased follower engagement by 220% in 6 months
  • Collaborated with KOLs and creative teams

Editor & Translator, Social Media & Copywriter

PT. Warung Kreasi Indonesia (Ze Journal) · 2017 — 2020
  • Wrote, edited, and published engaging content for Ze Journal Indonesia's social networks in English and Indonesian
  • Optimized social media posts (language, tone, message) based on target audience behaviors
  • Selected appealing images and videos to complement article text
  • Awarded Best Employee 2× for outstanding performance
Contact

Let's Talk.

Available for full-time remote, freelance, or contract work. If you're building something great and need words that work — I'd love to hear from you.

📧 indahajengs2@gmail.com 💼 LinkedIn Profile 📄 CV available upon request
Open to Opportunities

📍 Jakarta (UTC+7)
Open to global timezones — SG, MY, EU, AU & beyond.

Response time: usually within 24 hours on weekdays.